Wingshot Design was contacted ahead of a multi-business merger to create their new brand for the soon-to-be, Longleaf Advisors. Primarily a wealth management and succession planner for individuals and businesses, one of Longleaf’s important audiences includes agricultural holdings and family farms. They felt Wingshot Design would be able to best preserve this connection through the design of their new brand. Along with their primary mark, Wingshot Design developed coordinating stationery components, a custom folder, and financial report binders.

After brand completion, Longleaf Advisors contacted Wingshot Design to design and develop their new website. This required additional project management from Wingshot Design by recommending and coordinating a copywriter to develop custom content. 

Wingshot Design maintained client and copywriter schedules in order to obtain content to design concepts, sitemap, user experience, photography for partners and employees, and assist with their thirdparty auditors’ review.