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Email Marketing—Can Your Reach Your Customers?
July 24, 2020
Four months into the COVID-19 pandemic, do you know where your customers are? Regardless of your business model or your customer’s viewpoints on health risks, physical distancing, politics, etc…one thing is guaranteed. Your customers are even more varied in their desired approach to doing business.
How long will this “new normal” prevail? What if we see another shutdown—whether locally, nationally, specific to your industry? How will you reach your client base now and in the future? Let’s be sure you can do so with assurance by using email marketing.
It’s 2020 and you’ve surely opted in to several of your preferred brands or businesses to receive their emails—whether updates, coupons, industry journals, or other. You’d be surprised how few small businesses have any clear communications with their client base right now. And my all-time favorite are those solely relying on social media, like their business Facebook page, to let customers know on a daily or weekly basis if they’re open or not.
Let’s circle back to the one thing that’s guaranteed—your customer are even more varied in their desired approach to doing business. You can’t assume they’re all on the one social media channel you prioritize, much less that the algorithms are serving your content to them no matter how much thought you put in your post.
You need to own your content like you own your business. Be in charge of your messaging, send it to your clients when relevant, and know it’s being delivered. Aside from having a clearly found area regarding COVID impacts and practices on your website (if you have a website hosted by Wingshot, this feature is included and can easily be added), you can further leverage your that content through email marketing.
Communicate updates regarding your store hours, the need for a brief closure and disinfecting due to exposure, a change in industry protocols that would benefit you to inform and prepare your customers before they arrive, or any other helpful topic your customers would appreciate knowing about as it impacts their ability to do business with you. In a time where something new seems to complicate each day at any moment, let’s keep your customer’s businesses transactions with you as seamless and predictable as possible. Make it easy for them to work with you and they’ll thank you for it.
Popular Email Marketing Platforms
- Mailchimp
- Constat Contact
- ConvertKit
- and others…
What Do I Need to Get Started?
- A business email address
- An interest in reaching your customers
All of these platforms are relatively simple to set up with free options to begin collecting email addresses or confirm prior approvals you’ve already received—free consent of subscribers is key for compliance. Each platform has plenty of quick set up videos available on their websites or YouTube channels.
What if I Need Help?
As always, if you’d like help or would like a fully functioning email marketing system prepared for you in 24 hours or less, email me.
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